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Integrated Media Supervisor

Zimmerman Advertising

We dream about transactions. We wake up thinking about ROI. We eat comp sales for lunch. And we live (and die) by KPIs. We are a business obsessed company, full of ass-kicking individuals working together to dramatically advance our clients’ growth, not just their brand. That’s what makes us a retail growth machine.

Integrated Media Supervisor

Job Title: Integrated Media Supervisor

Division: Media Planning

 Exemption Status:   Exempt


The purpose of this job description is to describe the authority, responsibilities, and duties of the Integrated Media Supervisor


This position reports directly to an Assistant Media Director (AMD) or Group Media Director (GMD), secondly VP Planning and EVP Media Services.  The Media Supervisor is responsible for directing the efforts of subordinates that may include a Planner and/or Assistants. Deliverable timing, coordination and input are coordinated with the corresponding Account Service client team, while overall accountability is subject to the incumbent’s manager.  This position works under General Direction, providing overview of end result; work is completed unsupervised.  Incumbent uses independent judgment and discretion to accomplish tasks.  Plans/schedules/arranges own activities.  Has considerable latitude of discretion and judgment within scope of position.  Develops solutions to complex problems.

 Overall Objective

The Integrated Media Supervisor directs the efforts of his/her assigned team in the timely development and submission of annual Media Plans, Point-of-Views (POVs) and related media analyses as may be directed or required.


  • Directly supervise a staff in the development and implementation of national, regional and local traditional media campaigns that will include most or all of the following;
    • National and local broadcast television in traditional and direct response formats, cable television, radio, outdoor advertising, newspaper and magazine (offline and online)
    • Couponing via FSI, shared and direct mail alternatives
    • Local events ideation and implementation, i.e., local guerilla marketing
  • Work as part of a media planning and buying group, applying media solutions to overall client objectives
  • Work with Interactive media team to integrate interactive objectives and strategies into overall client media plan
  • Clearly communicate media strategies to clients
  • Supervise and train junior/middle level employees
  • Conduct ongoing routine client communications and field presentations
  • Develop, present, implement and optimize traditional media plans, strategies and tactics`
  • Plan traditional media campaign strategy in tandem with interactive media team
  • Work with key client contacts and account service to determine specific advertising needs
  • Work with the Buying team, providing buying specifications, monitor development and review media buys and post-buy analyses
  • Utilize available traditional media planning tools (TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, Strata and Simmons), other industry research and clients’ historical media activity reports to develop media plans
  • Prepare and present media plans directly to client senior and field management, regional and local franchisees or outlets
  • Optimize the campaign with the Buying team ongoing
  • Develop POVs as needed in response to client needs or requests


  • Bachelor’s degree in related field or equivalent experience
  • 5+ years media planning experience as a Senior Planner, Supervisor or Associate Media Director (AMD)
  • Knows how to Plan Broadcast, Digital, OOH and print Media
  • Demonstrated presentation and writing skills
  • Proven ability to develop quality, well-conceived and successful media plans
  • Experience directly managing a staff of one or more
  • MS Office: Internet Explorer, Excel, Word and PowerPoint
  • Experience using most of the following media planning tools: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, Strata and Simmons
  • Experience in working with retail clients is highly desirable
  • Full service agency experience preferred, but not required


The responsibilities are many, various, and not limited to those written i

Salary: 30000
Category: Account Management
Zimmerman Advertising, North Andrews Avenue, Fort Lauderdale, FL, United States

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