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Hispanic Radio Conference March 13 & 14 in Miami

Isabella Sanchez from Zubi Advertising will be joining Dominic Fails (Univision), Rick Hernandez (ESPN Deportes) as Blanche Joesten moderates them in a discussion…

admin February 21, 2018

P&G SEES ENOUGH PROGRESS ON DIGITAL DEMANDS

By Jack Neff. Published on February 09, 2018. P&G’s comprehensive review of its agency contracts, announced in the same speech to the IAB Leadership Meeting…

admin February 13, 2018

How To Boost Your Brand Identity With Instagram

Imagine a casual Instagrammer who wants to be thought of as adventurous. They post photos of themselves traveling to exotic locations, trying foreign foods, and…

admin January 30, 2018

Marketers Are Using the Weather to Predict Buyer Behavior

– Al Sleet, Hippy Dippy Weather Man Eric Danetz, AccuWeather’s newly installed chief revenue officer, picked up the phone and contemplated the climate. This…

admin January 30, 2018

Which Customer Metric Best Predicts Financial Performance?

Net promoter score, engagement, satisfaction. The list of customer metrics continues to grow, but which is the most indicative of a firm’s financial growth, and…

admin January 30, 2018

What Are the Most Important Qualities of an Effective CMO?

Marketing leaders agree effective CMOs must be able to represent the voice of the customer. What makes a CMO effective? The August 2017 CMO Survey posed this…

admin January 30, 2018

Use Subscription Boxes Strategically to Generate Insight

​The fad of subscription boxes is waning, but some shrewd brands have a plan to thrive. Their secret: Each box is not just a widget, but an insight-generating…

admin January 30, 2018

Agency secrets for a great Twitter strategy and branding

Use editorial calendars Ever wonder how some brands seem to have an endless supply of content? It’s likely thanks to a well thought out editorial calendar. Agencies…

admin January 30, 2018

WhatsApp officially launches app, profiles for businesses

Four months after WhatsApp announced that it would introduce tools for businesses, on Thursday the Facebook-owned messaging service officially rolled out business-specific…

admin January 30, 2018

Four ways to fix the social data disconnect in our society

For the last 15 years, we’ve been using social data wrong. We think that because social marketing programs create lots of social data these two things — social…

admin January 30, 2018

CMO Today: Netflix Ups Marketing Spend; Amazon's New Cashier Service

Good morning. It was only yesterday that I was riffing about how Amazon’s new cashier-free “Go” store could be a disruptive force for retail. The absence of…

admin January 30, 2018

Miami Wants Amazon to Build Its HQ in Overtown

Overtown residents were already worried about the proposed Miami Innovation District and the under-construction Miami WorldCenter, both of which cross into the…

admin January 17, 2018

Enterprise Florida downsizes its marketing strategy

TALLAHASSEE  Florida’s business-recruitment agency isn’t giving up on marketing to executives just because its budget has been slashed. But it might not market…

admin January 17, 2018

David Beckham, awarded MLS franchise in Miami

David Beckham is back in professional soccer – but this time he’ll be in the owner’s box, instead of on the field. A group led by the soccer superstar…

admin January 17, 2018

Why Mobile Video Ads Already Surging

The picture isn’t always clear when it comes to video advertising on mobile devices. That’s because there are two different standards when it comes to…

admin January 8, 2018